TKR & Co. is a marketing consultancy based in Dallas, Texas.

We specialize in building high-impact brands to make the world a sweeter place.

Fueled by big ideas, high standards, and great taste.

Leveraging our deep network of agency experts, we serve clients in industries ranging from fashion and food to nonprofit and travel.

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Reimagining a 120-year-old icon.

We turned all the best parts of Abbott’s Frozen Custard’s family-owned, small-town heritage into an undeniable nationwide craving.

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Introducing a brighter way to grow.

We conducted a rigorous identity process for Naturesweet Tomatoes to invent, name, design, package, and market the first-ever brand of organic produce: Brighthouse Organics.

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Influencing the influencers.

We partnered with The Wall Street Journal to help The Salvation Army share the side of poverty most Americans never see.

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Putting social wellbeing on the map.

We wrote Sunny’s brand playbook to help make friend-making more accessible to all.

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Celebrating the playful side of pretty.

We curated an epic beauty blooper reel to help ULTA Beauty flex its fun factor.

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You’re in good company.

Over the past 20 years, we’ve successfully named, launched, defined, refined, reinvented, restored, reintroduced, maintained, sustained, and championed hundreds of beloved brands to raving fans worldwide.

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