TKR & CO.
MARKETING + BRANDING + WRITING + CREATIVE
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National Donut Day

Usually, social media documents real life in a virtual world. But on the sweetest day of the year, the virtual world determined what was made in real life.

  • The Salvation Army actually invented Donut Day. Here’s how we helped them reclaim their naming rights.

Design Your Own (Virtual) Donut Snapchat Case Study

  • We took the impact of National Donut Day worldwide by inviting people to submit virtual designs that became real-life donut decorations.

Virtual-Turned-Actual Snapchat Stunt

  • We united two iconic images - The Salvation Army Red Kettle and the beloved sprinkled donut - to remind people of The Salvation Army’s essential role in the holiday.

  • We provided local bakeries with boxes designed to educate donut-lovers on The Salvation Army’s role in National Donut Day - and its pivotal role in the community at large.

Donut History Local Bakery Box

Donut History Local Bakery Box - Interior View

Donut Impact Local Bakery Box

Donut History Local Bakery Info Sheet

Donut History Local Bakery Box Interior View