MARKETING + BRANDING + WRITING + CREATIVE
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Tennessee Tourism

Planning a kid-friendly trip is hard. Ergo, The Tennessee Playcation: curated itineraries in a catalog of shoppable joy.

  • This activity book-meets-travel guide invites kids to (literally) build their own adventures. The actual toys for sale serve as a preview for the destinations awaiting families in Tennessee.

“Build Your Family’s Next Big Adventure” Intro Vid

 
  • To give kids a tangible form of vacation anticipation, we partnered with Mini Block to create toy versions of Tennessee’s most exciting destinations.

  • Kid-approved locations throughout the state make Tennessee an irresistible choice for moms and dads.

 
  • Every catalog adventure links to a digital counterpart with all the details parents need to book the trip.