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Stories celebrating the triumph of empathy and generosity helped weave ‘supporting The Salvation Army’ into the tapestry of great holiday traditions.
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Charming, heartwarming messages celebrate the gift of a thousand smiles.
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The call to gentle compassion shouted with a whisper amidst the holiday messaging clutter.
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A dynamic, stat-based campaign across Instagram, throughout Times Square, and on daily refreshed outdoor boards counted down the number of giving days left to #FightForGood before Christmas.