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It’s hard to make broken bones, horrific car crashes, and epic strokes heroic. Hard, but not impossible.
"The Climber" :60
“The Fighter” :60
“The Chef” :60
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A patient is so much more than their ailment, but most health advertising only focuses on what went wrong. We focused on everything that stayed right.
“Plus One” Print
“Fight” Print
“Dream” Print
“Bet” Print
“Defied” Digital Display
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An extraordinary brand needs an extraordinary footprint. Bold messaging showed up wherever people were thriving.